We are a family of professional journalists and public relations executives. Our founder Mr. Ramu
Patel is a journalist of 55 year standing having worked with top ranking national media before launching
Western Times Daily as self employed journalist since 1967. Mr. D. M. Patel Deputy Editor had been public
relations officer of Gujarat State Road Transport Corporation For long. Mr. Nikunj Patel Managing Editor is a
qualified journalist and Printing Technologist. Mr. Nirav Patel is a journalist and business executive. All three
sons of the family are fully conversant with computer, technology and operation. We run our own unit for
decades.
Gujarat's own English daily founded in 1967 now has five Gujarati language editions covering 16 districts
through locally oriented editions, serving and articulating ethos of different areas in Gujarat.
Western Times group of dailies are essentially professional publications dedicated to faithfully reflect
the vital interest of the fast developing Gujarat state. The group with total circulation of over 2 lakhs copies
produced daily 20 pages of readable, material, invariably consistent with positive journalism.
Objective
We are in the field of communications. We have a group of Publications including English daily started 33
years ago and five Gujarati language editions appearing for the last twelve years. Our editions are spread
over most of the districts in Gujarat.
Profile
Western Times Gujarat's own on English Daily launched in 1967 is perhaps the only surviving daily
which is owned by professionals and run as a professional publication with ethical and responsible standard of
journalism by working journalists. The daily which originally had unique arrangement of news collaboration
with eminent national daily. "THE STATESMAN" has now blossomed into a group of dailies. Alongwith the
flagship of the English daily, there are now 5 more daily editions in Gujarati language published from various
districts.
The Western Times group of dailies follow a clear cut policy of regional and district orientation with
strong local accent in the districts editions and therefore the editions have become very popular in 14 of the
20 districts actively covered by the editions. The dailies reach other districts also but with smaller spread
because of distances. There are plans to add 4 more editions to cover all the district in the next 2 years. The
group publishes a total of 20 pages everyday with 2 pages as common pages in our editions. The total
circulation of the dailies is now more than 2 lakhs, which places the Western Times, group in the fourth rank
in the whole state.
The editorial content of our dailies has a social=cultural thrust which the bigger, commercially oriented
dailies ignore in preference of politics crime etc. Gujarat has a vast social group called "Patidars" among
whom Western Times is very popular because the dailies provides wide coverage to the community. The
dailies also provide such coverage to other community groups.
The Western Times group has proved to be of substantial media value for advertiser. The group is on
the media list of the state and central Governments and also of many national advertisers. Computer
Composed and printed on Web-Offset Rotaries Western Times dailies have loyal readership with adequate
purchasing power among business and farming communities and educated middle classes. The fact that the
group has survived and grown in face of competition from local editions of national dailies is indicative of its
impact in the opinion forming sections in the fast developing state of Gujarat. It is to be noted that Gujarat
stands first in terms of Indian and Foreign investment and has a great diversity of markets for goods and
services which can be profitably tapped through the media like the Western Times group.
Our advertisement rate structure is also quite competitive and is based on the concept of reaching
much wider readership through reasonably low advertising cost. The advertisement rate in the two main
editions - English & Gujarati published from Ahmedabad - is Rs. 200/- PCC each while the rate in individual
district edition is Rs. 85/- per CCM each. As our rate card would indicate the total cost of advertising in all 6
editions of Western Times is Rs. 755/- per CCM. However, for those who want to use all our editions, we are
charging the combined rate of Rs. 450/- only, which are only 60 percent of the total cost. It would therefore
be obvious that our rate structure is sufficiently attractive for advertiser who desires to make statewide impact
of his campaigns. The advertiser can also avail of individual district editions for specified area advertisement
by using our district editions. |
